Oleg Sukhov
Product designer
My idea
Identifying and supporting youth initiatives in the Tyumen region through the “My Idea” contest
My idea
Identifying and supporting youth initiatives in the Tyumen region through the “My Idea” contest
My idea
Identifying and supporting youth initiatives in the Tyumen region through the “My Idea” contest
Service
Service
Branding project
Client
Client
ANO "My Territory"
Date
Date
January – March 2023
Project goals
Project goals
Project goals
01
Develop a unique visual identity that captures the spirit and mission of the project
01
Develop a unique visual identity that captures the spirit and mission of the project
01
Develop a unique visual identity that captures the spirit and mission of the project
02
Ensure consistent styling and visual coherence across all platforms and materials
02
Ensure consistent styling and visual coherence across all platforms and materials
02
Ensure consistent styling and visual coherence across all platforms and materials
Role & tasks
Role & tasks
Role & tasks
Development of the contest’s visual identity:
Creating a logo and brand style that reflect the youth spirit and initiative
Defining a color palette and fonts that match the theme and target audience
Creation of marketing materials:
Designing posters, banners, and flyers to promote the contest
Developing templates for social media and email newsletters
Maintaining a consistent style across all platforms:
Ensuring visual consistency on the website, social media, and printed materials
Creating guidelines for using the brand identity
Development of the contest’s visual identity:
Creating a logo and brand style that reflect the youth spirit and initiative
Defining a color palette and fonts that match the theme and target audience
Creation of marketing materials:
Designing posters, banners, and flyers to promote the contest
Developing templates for social media and email newsletters
Maintaining a consistent style across all platforms:
Ensuring visual consistency on the website, social media, and printed materials
Creating guidelines for using the brand identity
Development of the contest’s visual identity:
Creating a logo and brand style that reflect the youth spirit and initiative
Defining a color palette and fonts that match the theme and target audience
Creation of marketing materials:
Designing posters, banners, and flyers to promote the contest
Developing templates for social media and email newsletters
Maintaining a consistent style across all platforms:
Ensuring visual consistency on the website, social media, and printed materials
Creating guidelines for using the brand identity
Business card design reflecting the brand’s core style
Official print materials styled with brand identity
Work stages
Work stages
Work stages
Research and benchmarking
Studied the target audience and visual expectations for youth initiatives
Analyzed regional contests and best practices in a similar context
Feedback: the client appreciated the relevance and tone of the visual style
Visual identity development
Created logo, brand palette, typography, and patterns
Adapted visuals for multiple formats (digital, print, social)
Feedback: the concept was approved instantly with no revisions
Marketing material design
Designed posters, banners, and flyers for promo campaigns
Developed templates for social media and email outreach
Feedback: materials were used in the campaign without modifications
Digital product design
Designed a landing page for contest entry submission
Planned the user flow and application form logic
Feedback: both client and test users noted the simplicity and clarity of the interface
Handoff and documentation
Compiled a brand guideline for future usage
Delivered a full design package and templates to the organizing team
Feedback: the team used the guideline during launch and promotion
Research and benchmarking
Studied the target audience and visual expectations for youth initiatives
Analyzed regional contests and best practices in a similar context
Feedback: the client appreciated the relevance and tone of the visual style
Visual identity development
Created logo, brand palette, typography, and patterns
Adapted visuals for multiple formats (digital, print, social)
Feedback: the concept was approved instantly with no revisions
Marketing material design
Designed posters, banners, and flyers for promo campaigns
Developed templates for social media and email outreach
Feedback: materials were used in the campaign without modifications
Digital product design
Designed a landing page for contest entry submission
Planned the user flow and application form logic
Feedback: both client and test users noted the simplicity and clarity of the interface
Handoff and documentation
Compiled a brand guideline for future usage
Delivered a full design package and templates to the organizing team
Feedback: the team used the guideline during launch and promotion
Project wrap-up
Project wrap-up
Project wrap-up
Design decisions
Created a distinctive and flexible brand identity tailored for youth initiatives
Built a scalable design system adaptable across print and digital platforms
Designed visual elements with a friendly, modern tone to boost recognition and engagement
Outcomes
The identity is still actively used and has become the visual foundation of the project
The contest is now highly recognizable in the region due to the established visual style
Positive feedback received from both the client and participants during implementation
Reflection
Learned to build long-term brand assets that retain relevance over time
Improved skills in creating scalable and adaptive identity systems
Reinforced the value of clarity and emotional tone in visual communication
Design decisions
Created a distinctive and flexible brand identity tailored for youth initiatives
Built a scalable design system adaptable across print and digital platforms
Designed visual elements with a friendly, modern tone to boost recognition and engagement
Outcomes
The identity is still actively used and has become the visual foundation of the project
The contest is now highly recognizable in the region due to the established visual style
Positive feedback received from both the client and participants during implementation
Reflection
Learned to build long-term brand assets that retain relevance over time
Improved skills in creating scalable and adaptive identity systems
Reinforced the value of clarity and emotional tone in visual communication
Live brand in action
The official brand guideline that defines the project’s identity and is still in active use
Live brand in action
The official brand guideline that defines the project’s identity and is still in active use
Live brand in action
The official brand guideline that defines the project’s identity and is still in active use
Made by me in Framer
・
Last update: June 2025
Made by me in Framer
・
Last update: June 2025
Made by me in Framer
・
Last update: June 2025